Amazon Seller ID is an essential element for managing your seller business and connecting external tools to streamline your operations.

What is it, precisely? And why does it play a significant role in managing your business, tracking sales, and interacting with customers? Additionally, what is the difference between Seller ID and Merchant Token?

In this post, we'll discuss the importance of your Seller ID and guide you on how to find it on Amazon.

An Amazon Seller ID, also known as Merchant ID or Merchant Token, is a unique identifier assigned to your Amazon seller account. It's a string of letters and numbers that distinguishes your store and products from other sellers on the platform.

It acts as your primary ID for Amazon, allowing them to track your sales, manage your account, and differentiate you from other sellers.

Two methods are available to find your Seller ID: in your Seller Central and from the Amazon product page. The latter can be used to figure out your competitors’ Seller ID.

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Step 1: Go to your Seller Central Account Settings.

Step 2: Go to Account info → Business Information section and locate Merchant Token.

Step 3: Click Merchant Token to see the number.

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Step 1: Choose a product page that has inventory available for selling.

Step 2: Look for the seller's name displayed below the product description and click on it to access the public seller feedback page.

Step 3: If the seller doesn't currently have the Buy Box, click "other sellers" or "offers" to view the additional sellers listed on the product page.

Step 4: Clicking the seller's name will direct you to a URL.

Step 5: Examine the end of the URL in your browser and locate the phrase "&seller=."

Step 6: Following that phrase, you'll find your 13-15 characters-long seller ID.

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At times, it may be necessary to identify the Seller ID of your competitors on Amazon. Knowing the Seller ID of a competitor can be beneficial for market research and analysis. It allows you to gain insights into their sales performance, product assortment, pricing strategies, and overall business presence, which can help inform your own competitive strategy and decision-making on the platform.

Step 1: Search for the product listing of the competitor on Amazon.

Step 2: Scroll down to the "Sold by" section on the product page.

Step 3: Click the seller's name or the associated link.

Step 4: You will be redirected to the seller's profile page.

Step 5: Look for the seller ID in the URL of the profile page. It is usually found after "seller=" or a similar identifier. Take note of the seller ID for future reference or analysis.

Step 6. If your competitor is not in the Buy Box, find them under “Other Sellers on Amazon”.

Step 7. Click to see all offers, select the competitor you are interested in, and follow the steps 1-5 above. 

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The Amazon Merchant Token ID  (Seller ID) holds significant value as an identification number specifically designed for Amazon Sellers. It helps Amazon to distinguish and recognize individual third-party sellers.

Understanding the importance of your Amazon Merchant Token is crucial for two major reasons.

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The Merchant Token serves as a unique seller identifier utilized in third-party party applications, and XML feeds. It helps match the products you upload with your seller account, ensuring accurate and streamlined product management.

When using third-party reporting software or MWS developer apps, you may be required to provide your Merchant Token. This authorization allows these tools to access and analyze the sales data of your account, enabling you to leverage their powerful features for improved insights and decision-making.

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Amazon Seller ID is a unique identifier assigned to each individual seller's Amazon account, distinguishing them from other sellers on the platform. It is essential for managing the seller's business and integrating external tools.

The Amazon Merchant Token is a unique identifier used to match the products uploaded by a seller with their seller account in various applications and XML feeds. It is required to authorize sales data access and integrate third-party reporting software or MWS developer apps. Merchant Token is the same as Amazon Seller ID.

To find your Seller ID on Amazon, go to the Merchant Token in the Business information section > Account settings. You will see the Seller ID when you click on the Merchant Token. Seller ID and Merchant Token are the same.

Yes, the Merchant Token and Seller ID, as well as Merchant ID, refer to the same unique identifier for an Amazon seller's account. They are synonymous terms used interchangeably to represent the primary identifier assigned by Amazon to sellers.

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The Amazon Seller ID is crucial for identifying and distinguishing sellers within the vast marketplace ecosystem. With it, you can efficiently use third-party seller tools. With the step-by-step instructions in this post, you can quickly locate your Seller ID and leverage it to maximize your selling potential on Amazon. 

While knowing your Seller ID is essential for your business, your most important objective is to find profitable products to sell on Amazon. Seller Assistant can effectively and reliably help you with this task. 

This all-in-one product sourcing platform incorporates all features vital for product research. Seller Assistant shows you the product’s profit, margin, and ROI. It also helps you immediately see if a product has any sales restrictions or other flags and alerts. It combines a Side Panel View, FBM&FBA Profit Calculator, Quick View, ASIN Grabber, UPC/EAN to ASIN converter, Stock Checker, IP Alert, Restrictions Checker, in one tool.